A downgrade (moving to a lower plan) takes effect at the end of the current billing period - until then you keep everything you've already paid for.
Step by step
1.User menu → Plan & billing → Manage subscription.
2.Pick the lower plan - you'll see when the change takes effect.
3.Confirm. You use the current plan until the period ends; from the next billing cycle the lower plan and price apply.
The key issue: projects above the new limit
This is the only downgrade scenario requiring your decision. Example: you have 12 projects on Agency and move to Pro (limit of 5).
•No data is deleted automatically - the audit history and reports of all projects stay stored.
•Existing projects can still be re-audited - rescans work for already-connected properties, even above the new limit.
•You won't, however, add new GA4 properties beyond the new plan's limit - until you free a slot by deleting a project.
What else you lose moving from Agency to Pro
•white-label (exports return to standard branding),
•extra users (the account returns to single-seat),
•the dedicated consultant.
Refunds on downgrade
A downgrade doesn't generate a refund for the current period - that's why it takes effect at the period's end: you fully use what you paid for.
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