Last updated: 1 June 2026
This is the English version of the Terms of Service. The Operator is established in Poland and the Service is provided under Polish law. In the event of any discrepancy between the English and Polish versions, the Polish version prevails.
I. Definitions
1.Terms used in these Terms of Service have the following meaning:
a.Operator - Wojciech Bednarski Data Wolves, with its registered office at ul. Fabryczna 3/9, 97-545 Wojciechów, Poland, NIP (Tax ID): 7722307415, REGON: 382702660, a sole proprietorship operating under the brand Data Wolves, represented by Wojciech Bednarski.
b.Service / Application - the GA4audit web application available at https://app.ga4audit.io and the related websites in the ga4audit.io and ga4audyt.pl domains, operated by the Operator.
c.Service - the electronically supplied service consisting of the automated audit of Google Analytics 4 configuration, including in particular the analysis of GA4 Property settings, verification of Website tagging, detection of configuration issues, and generation of Reports and recommendations, to the extent depending on the selected Plan.
d.User - a natural person with full legal capacity, a legal person, or an organizational unit without legal personality but with legal capacity, who has entered into the Agreement or uses the Service.
e.Consumer - a User who is a natural person performing a legal act not directly related to their business or professional activity.
f.Sole Trader with Consumer Rights - a natural person entering into the Agreement directly in connection with their business activity, where the content of the Agreement indicates that it does not have a professional character for that person (Article 7aa of the Polish Consumer Rights Act).
g.Account - a dedicated space in the Service, together with individual settings, enabling the User to use the Service.
h.GA4 Property - a single Google Analytics 4 property within the meaning of Google Analytics, connected by the User to the Service.
i.Project - the billing unit of the Service corresponding to one (1) GA4 Property connected to the Account. The Project-GA4 Property relationship is always 1:1.
j.Audit - a single run of the automated analysis within a given Project, resulting in a Report.
k.Report - an electronic summary of Audit results (including a quality score, a list of checkpoints, and recommendations), presented in the Application and - depending on the Plan - exportable to a file (e.g. PDF, PPTX, CSV).
l.Website - a website indicated by the User, whose tagging and configuration are analyzed within the Audit.
m.Plan (Subscription Plan) - a variant of the Service (including Free, Pro, Agency, Enterprise) with a defined scope of features and limits, described in the Pricing.
n.Billing Period - the period for which the Subscription Fee is paid (monthly or annual), depending on the User's choice.
o.Subscription Fee - the fee due to the Operator for the use of a paid Plan, in the amount and on the terms set out in the Pricing.
p.Pricing - the current list of Plans, their parameters, and Subscription Fees, available at https://ga4audit.io/pricing and in the Application.
q.Payment Processor - Stripe Payments Europe, Ltd. (an entity established in Ireland) - the external payment service provider handling payments in the Service.
r.Agreement - the agreement for the electronic provision of the Service concluded between the Operator and the User on the terms of these Terms of Service.
s.Terms of Service - these terms of service.
II. General provisions
1.These Terms of Service define the rules for using the Service and the scope of rights and obligations of the Operator and the User.
2.The Operator provides a Service consisting of the automated, tool-based analysis of the User's Google Analytics 4 configuration and of the tagging of the User's Website, and then makes the results of that analysis, together with recommendations, available in the form of a Report.
3.Informational nature of the Service. The Service is informational and diagnostic in nature. Reports and recommendations are generated automatically and do not constitute legal or tax advice, nor professional advice on GDPR compliance or other regulatory obligations. The decision to implement any recommendation is made by the User independently and at their own responsibility. Detailed liability rules are set out in Section X.
4.Using the Service is conditional on reading and accepting these Terms of Service.
5.The Operator is entitled to entrust the technical operation of the Service to third parties (subcontractors, sub-processors), while observing data protection requirements.
6.The Operator makes efforts to ensure that data transmission in the Service is carried out securely, respecting the confidentiality, integrity, and completeness of the transmitted data.
7.Features under development. The Operator may provide information about features that are planned or under development (e.g. monitoring and alerts). Such features become part of the Service only upon their actual availability in the Application; information about a planned feature does not constitute a commitment to make it available within a specific timeframe.
III. Technical requirements
1.Using the Service requires: a device with internet access, an up-to-date web browser (Chrome, Firefox, Safari, Microsoft Edge - the two latest major versions) with JavaScript and cookies enabled, and an active Google account with access to at least one GA4 Property.
2.Opening exported Reports requires software supporting the relevant file format (e.g. PDF, CSV).
3.The Operator is not liable for technical limitations of the User's hardware or software that prevent use of the Service.
IV. Registration and Account
1.Using the Service requires creating an Account. Registration takes place by completing the registration form or by registering/logging in using a Google account (Google Sign-In).
2.The User is obliged to provide true, current, and non-misleading data. When purchasing a paid Plan, the User additionally provides the data necessary to issue an invoice.
3.The User is responsible for keeping login credentials confidential and for all actions taken in their Account. All actions performed after logging in with valid credentials are deemed to have been performed by the User.
4.If the Plan allows adding further team members (seats), the User is responsible for the acts and omissions of persons to whom they have granted access to the Account as for their own.
5.The Operator may block access to the Account in the event of providing untrue data, breach of these Terms of Service, or a justified suspicion of abuse (including repeatedly creating Accounts to circumvent Free Plan limits).
V. Connection with Google Analytics and Google data
1.To provide the Service, the User connects their Account with a Google account via the Google OAuth authorization mechanism, granting the Service access to data to the extent necessary to perform the Audit (including reading the settings and configuration of the GA4 Property and reporting data).
2.Scope of access. The Operator requests only the permission scopes necessary to provide the Service, strictly in read-only mode. The Operator does not have the technical ability to modify the configuration of the User's GA4 Property.
3.Limited Use and Google verification. The Operator's use of data obtained via Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements. Such data is used solely to provide and improve the Service for the User and is not used for advertising or sold to third parties. The Application uses sensitive scopes to access Google Analytics data and is subject in this respect to verification carried out by Google.
4.Withdrawal of access. The User may disconnect the Service from their Google account at any time - in the Account settings within the Service or in the Google account permissions panel. Withdrawing access may make it impossible to continue providing the Service.
5.Website scanning. Within the Audit, the Service automatically loads the Website indicated by the User in a browser running in automated (headless) mode and analyzes its publicly available content (including the presence and configuration of tags). To measure the operation of Consent Mode, the Service may simulate interaction with the consent banner (e.g. record a "before" and "after" state). Websites protected by anti-bot mechanisms (e.g. Cloudflare, CAPTCHA) may prevent some analyses from being performed - the relevant checkpoints are then marked as "not applicable". The User declares that they are authorized to commission the analysis of the given Website (they are its owner or act on behalf of an authorized entity).
6.The Operator does not guarantee the detection of all possible configuration issues, due to the variability of measurement technologies, the limitations of Google APIs, and the dynamic nature of the data.
VI. Plans, limits, and Billing Period
1.The Service is provided under Plans with varying scopes of features and limits, described in the Pricing. The current parameters of the Plans (including the number of Projects, access to Report export, white-label, API access) are set out in the Pricing.
2.Billing unit. The basic billing unit is the Project, corresponding to one GA4 Property in a 1:1 relationship.
3.Audits and re-audits. Within paid Plans, the number of Audits and re-audits is unlimited within the bounds of fair use. The Operator may apply technical rate limits to protect the stability of the Service; such limits do not affect typical use of the Service.
4.Plan upgrade. The User may upgrade the Plan at any time. The change takes effect immediately upon payment of the difference, calculated proportionally to the number of days remaining until the end of the current Billing Period.
5.Plan downgrade. A downgrade takes effect from the beginning of the next Billing Period. If, after the downgrade, the number of connected Projects exceeds the limit of the new Plan, the User is obliged to disconnect the excess Projects; until adjusted, the Operator may restrict access to the excess Projects.
6.The Billing Period is one month or one year, as chosen by the User. For annual billing, the discount specified in the Pricing applies.
VII. Payments
1.Use of paid Plans is subject to a fee. The amount of Subscription Fees is set out in the Pricing. VAT is added to the amounts in accordance with applicable regulations.
2.Payments are handled via the Payment Processor (Stripe). Available payment methods include, in particular, payment card and other methods made available by the Payment Processor. The User accepts the Payment Processor's terms with respect to transaction handling.
3.Recurring payment. By choosing card payment, the User consents to the automatic, recurring charging of the card with the Subscription Fee for subsequent Billing Periods, until cancellation of the Service.
4.Cancellation of renewal. The User may disable automatic subscription renewal at any time in the Account settings. Cancellation takes effect at the end of the paid Billing Period; until then the User retains access to the paid Plan.
5.Failed payment. In the event of an unsuccessful card charge, the Operator may retry collecting the payment. If the payment fails within 7 days of the due date, the Operator may suspend access to paid features until the amount due is settled.
6.Invoices. The Operator issues invoices and makes them available electronically to the email address indicated in the Account. Once the obligation to use the National e-Invoicing System (KSeF) takes effect, invoices will be issued and made available in accordance with applicable regulations.
7.Pricing changes. Pricing changes do not affect an ongoing, paid Billing Period. The Operator provides advance notice of Pricing changes; the change applies from the next Billing Period. Failure to accept the new Pricing entitles the User to cancel the Service before the changes take effect.
VIII. Free Plan
1.The Operator may make available a Free Plan with a limited scope of features and limits specified in the Pricing (including a limited number of Audits and a limited scope of presented checkpoints).
2.Use of the Free Plan does not oblige the User to purchase a paid Plan.
3.The Operator may at any time change the scope or rules of the Free Plan, or withdraw it, while respecting the acquired rights of Users of paid Plans.
IX. Rules of use and prohibited practices
1.The User is obliged to use the Service in accordance with the law, these Terms of Service, and good practice, in a manner that does not disrupt its operation.
2.In particular, it is prohibited to:
a.use the Service in a manner that infringes the rights of the Operator or third parties;
b.attempt unauthorized access to the resources of the Service, circumvent safeguards, reverse-engineer, decompile, or obtain the source code of the Application;
c.perform automated data scraping or generate disproportionate infrastructure load outside the officially provided API and in breach of its limits;
d.commission the analysis of a Website or GA4 Property for which the User does not hold the appropriate authorizations;
e.use the Service or data obtained from it to create products or services competing with the Service.
3.API use. If the Plan includes API access, the User uses it on the basis of an individual key, solely for the duration of the Service and in compliance with the request limits announced in the documentation. Exceeding the limits may result in temporary restriction of API access; gross or repeated breaches - in termination of the Agreement with immediate effect.
4.The Operator may restrict or suspend the User's access to the Service (upon prior request to cease the breach, and in gross cases with immediate effect) in the event of a justified suspicion of a breach of the law, these Terms of Service, or third-party rights.
X. Nature of the Audit and liability
1.Reports and recommendations are generated automatically based on data available at the time of the Audit and are informational and diagnostic in nature. The Operator does not guarantee that implementing a recommendation will produce a specific business, marketing, or compliance outcome.
2.Personal data (PII) detection and Consent Mode. The features for detecting potential personal data in GA4 data and for verifying Consent Mode are auxiliary and signaling in nature. They do not replace legal assessment or a GDPR compliance audit. The final compliance assessment remains with the User and their advisors.
3.The Operator exercises due care in providing the Service. The Operator's liability covers actual damage, excluding lost profits, to the broadest extent permitted by law. Towards Users who are neither Consumers nor Sole Traders with Consumer Rights, the Operator's total liability under the Agreement is limited to the amount of Subscription Fees paid by the User in the 3 months preceding the event giving rise to the damage.
4.The liability limitations set out in this Section do not exclude or limit the Operator's liability to the extent that it cannot be excluded or limited towards Consumers and Sole Traders with Consumer Rights under mandatory provisions of law.
5.The Operator is not liable for the consequences of decisions made by the User on the basis of Reports, for the actions of third parties (including Google), or for irregularities resulting from incorrect, incomplete, or outdated configuration on the User's side.
XI. Intellectual property and User data
1.The Service, the Application, their graphic elements, logos, Audit methodology, the set and manner of presentation of checkpoints, and other elements are the exclusive property of the Operator and are legally protected.
2.User data. Data originating from the User's GA4 Property and Website, and the Audit results concerning the User, remain the User's property. The Operator uses them solely to provide the Service and - in anonymized or aggregated form not allowing identification of the User - to develop and improve the quality of the Service.
3.Reports. Within the Service, the User obtains the right to use the Reports generated for them for their own internal purposes and - depending on the Plan - to export them and share them with their clients.
4.White-label. If the Plan includes the white-label feature, the User may brand Reports with their own marks (logo). The User declares that they are authorized to use such marks and is responsible for their content.
5.References. The Operator may indicate the business name and logo of a User who is an entrepreneur as a reference (e.g. on a client list), unless the User objects. An objection may be raised at any time at contact@ga4audit.io.
XII. Personal data and entrustment of processing
1.The controller of the personal data of Users (persons creating and operating an Account) is the Operator. The rules for processing such data are set out in the Privacy Policy available at https://ga4audit.io/privacy, which forms an integral part of these Terms of Service.
2.Entrustment of processing. To the extent that data processed within the Service (including any personal data detected in the User's GA4 environment) constitutes personal data for which the User is the controller, the Operator processes it as a processor, solely for the purpose and to the extent necessary to provide the Service, on the documented instruction of the User arising from the Agreement. The detailed terms are set out in the Data Processing Agreement (DPA) available at https://ga4audit.io/dpa.
3.The Operator applies appropriate technical and organizational measures to ensure the security of the processed data and ensures that persons authorized to process data are obliged to maintain confidentiality.
4.Sub-processors. The Operator uses third parties necessary to provide the Service, in particular: Google Cloud / Firebase (hosting, database, authentication - infrastructure in the EU region), Google Analytics APIs, Google Tag Manager, and abuse-prevention mechanisms (e.g. reCAPTCHA / App Check), as well as the Payment Processor (Stripe Payments Europe, Ltd.). The current list of sub-processors is available in the Privacy Policy. The User gives general consent to the use of sub-processors; the Operator informs of intended changes, allowing objections to be raised.
5.Data transfers. The Operator's server infrastructure is located in the European Union. However, the use of Google services may involve the transfer of data outside the European Economic Area, on the terms specified by Google, including on the basis of standard contractual clauses (SCC). The location of the Operator's servers in the EU does not guarantee that all data is processed solely within the EU.
6.Data deletion. After the Service ends, the User's data is deleted within 30 days, except for data whose retention is required by law (e.g. invoicing data). Before deletion, the User may export their data available in the Application.
XIII. Right of withdrawal (Consumer and Sole Trader with Consumer Rights)
1.A User who is a Consumer or a Sole Trader with Consumer Rights may withdraw from the Agreement within 14 days of its conclusion, without giving a reason, by submitting an appropriate statement (e.g. to contact@ga4audit.io).
2.Commencement of performance before the withdrawal deadline. If the User requests that the Service begin before the withdrawal deadline and consents to this, they acknowledge that they lose the right of withdrawal upon full performance of the Service, and where performance has begun - they are obliged to pay for the services rendered up to the moment of withdrawal.
3.The provisions of this Section do not limit the statutory rights of Consumers and Sole Traders with Consumer Rights.
XIV. Complaints
1.Complaints regarding the Service may be submitted to contact@ga4audit.io or in writing to the Operator's registered office.
2.A complaint should include the User's data (enabling identification and contact) and a description and justification of the reported issue.
3.The Operator examines the complaint within 14 days of its receipt and informs the User of the outcome electronically. Where the complaint needs to be supplemented, the time limit runs from the moment the missing information is provided.
4.A User who is a Consumer may use out-of-court complaint and redress procedures, including via the ODR platform (https://ec.europa.eu/consumers/odr) and the procedures available at https://polubowne.uokik.gov.pl.
XV. Service availability and technical breaks
1.The Operator makes efforts to keep the Service continuously available but does not guarantee uninterrupted and error-free availability.
2.The Operator is entitled to temporary technical breaks necessary for maintenance, updates, or development of the Service. The Operator informs of planned breaks in advance where possible, endeavoring to carry them out during lower-traffic hours.
3.The Operator is not liable for unavailability of the Service caused by force majeure or by causes attributable to third parties (including Google, infrastructure providers, the Payment Processor).
4.For the Enterprise Plan, guaranteed availability and support levels (SLA) may be set out in a separate document or Order.
XVI. Term and termination of the Agreement
1.The Agreement is concluded for the duration of the selected Plan and renews for subsequent Billing Periods unless the User disables automatic renewal.
2.The User may cancel the Service and delete the Account at any time. Cancellation of a paid Plan takes effect at the end of the paid Billing Period; deletion of the Account results in deletion of the associated data, subject to Section XII(6).
3.The Operator may terminate the Agreement with immediate effect, after a prior request to cease the breach and the ineffective lapse of the set deadline (no shorter than 7 days), in the event of a material breach of these Terms of Service by the User; in cases of gross breaches - without a prior request.
4.In the event of termination of the Agreement due to the User's fault for the reasons indicated in paragraph 3, Subscription Fees paid for the current Billing Period are non-refundable, subject to the mandatory rights of Consumers.
XVII. Changes to the Terms of Service
1.The Operator may amend these Terms of Service for important reasons, in particular: changes in the law, changes in the scope or manner of providing the Service, security considerations, or technological or organizational changes.
2.The Operator informs Users of changes to the Terms of Service electronically, at least 7 days before the changes take effect. This period may be shortened where the change results from a change in applicable law.
3.Failure to terminate the Agreement before the date the changes take effect constitutes acceptance of them. In the event of non-acceptance, the User may terminate the Agreement with effect as of the date the changes take effect; the Agreement then remains in force until the end of the paid Billing Period on the existing terms.
4.Updating contact details, email addresses, or links indicated in these Terms of Service does not constitute an amendment to the Terms of Service.
XVIII. Final provisions
1.Matters not regulated by these Terms of Service are governed by Polish law.
2.The Operator may transfer the rights and obligations arising from the Agreement to a third party; with respect to Consumers - while respecting their rights, including the right to terminate the Agreement.
3.If any provision of these Terms of Service proves to be invalid or ineffective, this does not affect the validity of the remaining provisions.
4.Disputes with Users who are not Consumers are settled by the court having jurisdiction over the Operator's registered office. Disputes with Consumers are settled by the courts having jurisdiction under general rules.
5.These Terms of Service enter into force on 1 June 2026.