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Data you can trust
Guides, analyses and case studies on auditing and monitoring Google Analytics 4 - how to measure correctly and make decisions on solid data.
How to read GA4 data you can trust
Before you make a decision based on a report, make sure the data is correct. We show what to look at so you don't draw conclusions from a broken setup.
Consent Mode v2 - what to implement before the season
Without proper consent you lose data and risk non-compliance. A step-by-step Consent Mode v2 implementation checklist.
7 most common GA4 configuration mistakes
From duplicated tags to missing internal-traffic filters - the mistakes that degrade your data quality and how to spot them.
Data-driven attribution vs last click
Which model shows the truth about your channels? We compare the approaches and explain how to read conversions in GA4.
Measuring e-commerce in GA4 without losing transactions
Missing purchase events, duplicated transactions, mismatch with the store system - how to set up e-commerce so the numbers add up.
Tag Health: how to detect duplicated and missing tags
Double counting can inflate traffic by dozens of percentage points.
Key events vs conversions - what changed
Google changed the naming and logic of conversions. We explain what it means for your reports and campaign optimization.
How to build a credible client report
A report isn't a screenshot from GA4. The structure, context and data-quality control that build client trust.
Is your Consent Mode really working? A quick test
Implemented doesn't mean working. Three quick tests that show whether consent actually drives your GA4 tags.
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