You delete your account yourself, entirely and irreversibly - in line with the principle that your data is yours, including the right to make it disappear.
Step by step
1.User menu → Profile & settings → the Settings tab → the Danger zone section.
2.Click Delete account.
3.Read the warning: the operation immediately deletes the account, all audit reports and disconnects all GA4 properties - and cannot be undone.
4.Confirm in the confirmation field and submit.
What exactly happens
•the account ceases to exist - you won't sign in with these credentials again,
•all projects, audits and reports are deleted,
•all GA4 property connections are disconnected (for certainty you can additionally revoke consent on Google's side: how to revoke access),
•an active subscription is canceled automatically - you don't need to do it separately,
•data is erased right away, at the moment of the operation (the Privacy Policy reserves up to 30 days for this) - details: where and for how long are reports stored.
Before you delete - a checklist
1.Download the exports of reports you want to keep - after deletion there's nowhere to recover them from.
2.Settle the billing - the paid period is forfeited with the account (canceling a subscription).
3.If the problem is price or features - consider a downgrade or write to us; deleting the account is the most drastic option and also erases history that may hold future value.
Account deletion vs. smaller operations
You don't need to delete the account to: disconnect GA4 (how to revoke access), delete a single report (how to delete a report) or stop paying (how to cancel). Deleting the account = all of those at once, irreversibly.
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