Choosing a GA4audit plan comes down to three questions. Answer them and the plan picks itself.
Question 1: How many GA4 properties do you want to monitor?
This is the pricing's main axis - you pay for projects, not audits (why - project and audit).
| Free | Pro | Agency | Enterprise | |
|---|---|---|---|---|
| Projects | 1 | 5 | up to 25 | custom |
| Audits & rescans | 1 audit | unlimited | unlimited | unlimited |
| Checkpoints | 28 of 62 | 62 | 62 | 62 + customization |
| Users | 1 | 1 | 5 | unlimited |
| PDF, PPTX, CSV export | - | ✓ | ✓ | ✓ |
| White-label | - | - | ✓ | ✓ |
| Training + consultant | - | - | ✓ | ✓ |
Question 2: Will reports go to anyone outside your company?
If you send audits to clients under your own brand, you need white-label - so Agency and up. If reports stay internal (management, a department, a developer), Pro is fully sufficient - PDF/PPTX/CSV exports are available from Pro.
Question 3: How many people will work in the tool?
Free and Pro are single-seat accounts. A team of 2-5 - Agency. Larger or unlimited - Enterprise.
Common dilemmas
"I have 6 properties - Pro stops at 5."
Count whether all 6 really need monitoring. If yes - Agency; the price difference is often smaller than the cost of juggling projects (deleting a project means losing its audit history).
"I'm a freelancer with clients - Pro or Agency?"
The criterion: white-label and client count. Up to 5 clients with no need for reports under your own brand - Pro. Selling reports as your own product - Agency.
"Monthly or annual billing?"
Annual is 20% cheaper. A healthy path: the first month on monthly billing as a trial, then switch to annual.
Still unsure? Write to us - we'll advise without upselling. Current prices: pricing.
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