Step 3 of the wizard shows two linked lists: accounts on the left and the selected account's properties on the right. For clarity - what's what and how to choose correctly.
The Google Analytics structure in 30 seconds
Google Analytics has a hierarchy: account → property → data stream.
•An account is the top organizational level - usually one company or one agency. You may have access to many accounts (your own, clients', your employer's).
•A property is a single "data container" - reports, events, conversions and the whole configuration we audit exist at this level. The property is what you select for the audit.
•A data stream is a source feeding the property (a website, an iOS app, an Android app). You don't select streams - we verify all of them within the property's audit.
Selecting, step by step
1.Pick the account from the left-hand list. With many accounts, use the search box - it filters by name as you type.
2.Pick the property from the right-hand list. Each property shows its identifier underneath (e.g. GA4-346778590) - handy when several properties have similar names. If you're not sure which ID is correct, you'll find it in GA4: Admin → Property → Property details.
3.Check the summary at the bottom: account → property. You can undo a mistake with the X next to the summary.
4.Click Continue.
How not to mix up similarly named properties
The most common trap in accounts with history: "company.com", "company.com (GA4)", "company.com - test" and "company.com NEW" living side by side. Three practical criteria:
•The identifier - compare it with the one in your site's code or in GTM (the "G-…" measurement ID is in GA4 under the data stream details of the correct property).
•Traffic - the real production property has current data; test and abandoned ones usually sit empty (check the Realtime report in GA4).
•The domain mismatch warning - if you select a property whose stream points to a different domain than the address from step 1, the wizard warns you. Take that warning seriously: it's the last barrier before auditing the "wrong" property.
Frequently asked
I want to audit several properties - how?
Each property is a separate project: go through the wizard for each one. Mind the project limit of your plan: What is a project?
I picked the wrong property and ran the audit - now what?
Nothing is lost: you can delete the created project (by removing its report from the history) and run the audit again with the right property.
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