You've connected Google, you reach the property selection step - and the account list is empty, or the account you're looking for isn't there. In over 90% of cases the cause is one and the same.
The most common cause: you connected a different Google account than you think
Most of us have several Google accounts these days - personal, work, sometimes a separate "technical" one for tools. Google Analytics grants access to a specific email address, and the Google sign-in screen defaults to whichever account you're currently signed into in the browser - not necessarily the one with GA4 access.
How to check:
How to fix it:
Click "Use a different Google account" and pick the right address on Google's screen. If the right account isn't among the suggestions, choose "Use another account" on Google's side and sign in manually.
Other possible causes
You have access to the property, but not the account.
In Google Analytics, permissions can be granted at the account level (you see everything) or at the level of a single property (you see only that one). If you were given property-level access only, the account will still appear on the list - with that single property inside. If you don't even see that, go back to scenario one: it's almost certainly the wrong email.
Your access was granted moments ago.
Freshly granted permissions can appear with a delay of a few minutes. Wait a moment and click "Try connecting again".
The account only contains Universal Analytics properties.
If your company never migrated to GA4, the account may only hold legacy Universal Analytics properties - and we don't audit those (they can no longer collect data; Google has shut UA down). The list will be empty despite the correct account. See: I don't have GA4 on my website yet - how do I add it?
You don't have access to the company's GA4 at all.
A frequent case for marketers and site owners whose analytics "someone set up once". Ask the property's administrator (the agency, IT, a previous contractor) to grant your address at least the Viewer role: Admin → Property access management → add user.
What you do NOT need
You don't need the Administrator or Editor role in GA4 to run an audit. A role that allows reading is enough - the audit changes nothing, so it needs no permission to change anything.
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