Every checkpoint finishes the audit with one of four statuses (a fifth, "Pending", appears only transiently before the result is computed). Here's how to read them - and, more importantly, how to react.
🟢 Pass
The check passed - the examined area follows best practices. No action needed. Do remember, though, that "Pass" refers to the state at the moment of the audit - configurations decay over time, which is why regular rescans make sense even with a high score.
🔴 Error (Fail)
A problem was found that genuinely affects data quality or compliance - e.g. transaction duplication, a missing purchase event, a personal data leak. Errors are your first-priority fixes: they lower the score the most and they populate the "Critical errors" group of the Action plan. Every error in the report expands into details: what exactly was detected (with numeric evidence), why it matters, and how to fix it step by step.
🟠 Warning
A potential problem was detected - something that departs from best practices or may (but doesn't have to) indicate trouble. Example: a channel converting well below average is sometimes a measurement failure and sometimes just the nature of the traffic. Warnings require review and a decision, not always a fix. The healthy approach: go through each one and consciously decide which apply to you.
⚪ N/A
This status has two different sources - worth telling apart:
Statuses and the Free plan
On the Free plan, 28 of the 62 checkpoints show full details. The remaining checkpoints are examined too - you see their status in the category summaries - but the details of the detected problem and the fix instructions require the Pro plan. Compare plans
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