Audits and results

I fixed an error - why do I still see it in the report?

A report is a snapshot - fixes show up only after a rescan. Why that is, how to verify your fixes, and three traps: 30-day data, a fix that didn't work, and check-offs not being verification.

2 min read

The short answer: because a report is a snapshot, not live monitoring. It documents the state at the moment of scanning - and deliberately doesn't change, even when reality already has.

Why the report doesn't "see" your fix

If the report updated itself in the background, it would lose its most important property: it would become an unverifiable moving target. A snapshot gives you three things a live view can't:

proof of state - "this is what the measurement looked like on June 12" is a fact you can return to (e.g. in a conversation with the site's contractor),
comparability - the Quality score trend only makes sense if every point on the chart is a closed measurement,
fix accountability - the "report before / report after" pair shows in black and white what the implementation improved.

What to do: rescan

After implementing the fixes, run a rescan (the button in the report or next to the project on the home screen). A new audit is created: fixed checkpoints change status, the Quality score updates, and the old report stays in the history as a reference point.

Three traps worth knowing about

1. 30-day data reacts with a delay.

Checkpoints analyzing a 30-day window (e.g. event continuity, channel conversions) may keep showing the problem for a while after the fix - because the analysis window is still dominated by pre-fix data. Configuration checkpoints (settings, attribution, integrations) react immediately; behavioral ones - gradually. If you fixed something "data-related", give the window time and rescan again after 1-2 weeks.

2. The fix may not have worked.

Not malice - the most common scenario in analytics. A change deployed to staging but not production; a tag fixed in GTM but the container unpublished; a fix working on desktop but not mobile. If the rescan still shows the error, check the evidence on the checkpoint - it points to what the automation still sees.

3. Checking off in the Action plan ≠ verification.

The plan's checkbox is your declaration for organizing the work. Only a repeat audit changes statuses in the report.

Related articles:

More in Audits and results

Didn't find your answer?

Write to us - we respond fast, implementation questions included.

Write to us